Trek’s Custom Bikes

by Byron on Apr 02, 2007 at 11:26 AM

Apple profiles Trek and the tools they used to create their Project One experience. It’s an interesting read with quotes like, “a bike isn’t just a set of wheels. It’s an extension of bone and muscle, a projection of personality in motion. It’s not merely a machine, it’s personal.”

In the Santa Barbara photos, you can see the Project One…

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