Being Visible

by Byron on Feb 04, 2008 at 9:12 AM

Laek House makes casual clothing inspired by cycling’s rich history and the realities of urban riding; like getting doored, brushed by a pink-haired-lady on her way to Bingo, and f’ing SUVs. Visibility drove Laek to develop ELVS, a retro-reflective ink that appears grey in ambient light but blasts bright white in focused light. Nice, but…

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