While braking with one hand using the Brake Director, you can use the other hand to gesture wildly at motorists, admire your bling bling, sip an espresso, make a call, and push the buttons on your power meter.
Joking aside, the Brake Director was invented to address the needs of riders with upper body limitations, like recovering from a broken collarbone. It works by activating both brakes with one lever.
In Japan they’re called Mama Chari, or mom’s bike, and are used to get groceries, ride to the train station and according to “halloween” in the Bike Forums, they’re considered disposable by the Japanese consumer.
The bigger the basket, the more groceries, and surprisingly the more aero.
I know everyone watching the Tour is thinking, “man, I need a set of love the hugga socks, while I listen to Phil, Paul, that annoying guy, and the ramblings of Bob Roll.” Well, we’ve got ‘em coming! The Bike Hugger socks are arriving this week, we’ll sell them directly right away, and next week Amazon.com will fulfill them for us.