A’ight, how ‘bout an interlude of sweet bike tricks while we wait for Sinyard to say something and we’re assembling Issue 07 of our Magazine. The theme is #bikewishlists and we’ve got contributions from Matt Haughey and Patrick Brady I think you’re going to love…you can subscribe now and see what we had to say last month about riding in it, like cyclists just did in Bend.
When I wrote this post on Medium, I was mad about quality control in the bike industry and now the Interwebs are fired up about business practices. Recalls, defects, and the biz had me talking all weekend with insiders who also wondered if the aging boomer leadership of this industry is capable of taking it further, like to the next level. As if Burke and Trek’s dealings with Lance and company are and were any less ethical than a trademark battle. Or offshoring manufacturing, gray marketing yourself with mail order, and paint jobs that’d never pass the most lenient EPA inspections in the States. People are mad at Spesh, sure, shake your fists, but welling consumer anger would grow much fiercer if more daylight showed them how bikes are sold worldwide. Remember the sport’s greatest hero is a world-class bully and was funded by a bankster with support from big bike companies.
While editors and ad departments are yelling at each other about running the Spesh story and risking ad dollars, I’ve held the 7th issue of our Magazine to add late-breaking reports on this topic and another about hydro. Expect the Mag later this week.
The reporter from the Calgary Herald who heard about Spesh v. Cafe Roubaix story convinced a reluctant shop owner to tell him about it, updated his report today, and we’re waiting for an email from Spesh with a response.
Heading out for a ride and expect a collective Spartacus, "I AM ROUBAIX" moment by the time we get back.— byron@bikehugger (@bikehugger) December 7, 2013
After noting a Spartacus moment was coming on this, I’ll add the bike industry has not seen anything like it before. This type of reaction is normally reserved for companies like Amazon, Intel, Monsanto, or Walmart.
The good guy in this story is ASI who last night told BRAIN that they own the Roubaix trademark, licensed it to Specialized, and did not permit its use in Canada, and will allow Cafe Roubaix to use it. This maybe why Spesh still hasn’t responded because of legal wrangling over the matter and despite an even angrier mob that’s shaking pitchforks at them.
Like many trademark owners, ASI does not register its trademarks in every country and never tried to register the mark in Canada. ASI only recently learned of Specialized’s registration of the Roubaix trademark in Canada and ASI’s position is that Specialized’s registration of the mark in Canada was inappropriate under the terms of their license agreement. ASI has used the mark in Canada for well over 10 years, giving it first-use trademark rights in Canada.
The Calgary Herald also updated their story with this quote from Richter, the owner of Cafe Roubaix
We have received over 3500 emails, hundreds of phone calls and messages, how many #s and @s? Tweets? Do numbers go that high?” he wrote. “Our little studio is just barely 900 sqft and cycling fans, cyclists, Velomintus, industry leaders & big shots, pro riders, and icons have all made their voice heard. Thank you.
King of the Snotcicle has a Suffer Face
The conditions in Bend this weekend are best described by this photo Matt sent us of a Suffer Face Snotcicle. How cold is it at the Deschutes CX? Too cold for clever catchphrases describing how cold it is.
Mahan, who’s comforting Russie in the photo, pulled me off my bike. He then dragged me to the Redline tent to get warm and a few minutes later handed me a cup of Espresso. In the tent, Tim Rutledge checked on me, made sure I wasn’t hypothermic, and handed me a plastic rain cape. The propane heater steamed the cold and wet perspiration off of my kit and I felt at home.
Back to racing next weekend for us and today it’s riding in the cold with embro’d legs. When Matt gets back to Seattle and warms up, he’ll have a report; including how well Di2 worked, staying upright, and hydraulic fluid clotting.
I first spotted Muc-Off’s C3 Ceramic Bike Lube at their Interbike booth, where the staff demonstrated that the lube fluoresces under a black light. The idea is that you could use a black light to check to see if you’ve adequately applied the lube to all the links, which would be a cool idea if I was still in my freshman dorm room discovering Pink Floyd’s Dark Side of the Moon for the first time but slightly less useful in the typical bike shop. Neon-glow party tricks aside, this lube works exceptionally well, in both cyclocross and commuting. The “ceramic” C3 lube adds boron nitride to the mix. When it comes to chain lube, there are only three that I like: Chain-L, ProGold Prolink, and this Muc-Off C3. It is marketed as a wet lube, and I think of it as a good choice for the Pacific Northwest, particularly during the wet season. Of the three lubes that I like, it is perhaps the most troublesome to clean off of your hands and other unintentional surfaces, but it is more tenacious than ProLink and does not require as much prep prior to application as Chain-L does. Quiet-running, easy to apply, lasting, reasonable clean-up, smells nice…no reason to gild the lily, if you’re looking for a dependable lube give it a try.
Knog Arc 170 Solo
What I like about this latest light from Knog, is I can ride up with spot on low and then shine brighter than all o’ them cats they got on glow. This year, Knog has iterated light after light and sends them out with Aussie-marketing language like this..
Loaded with a colossal 550 & 170 lumens of light between them, the Blinder Arc 5.5 and 1.7 gives riders total visibility and freedom at night, all from a super-compact, super-light, USB rechargeable, 100% waterproof, integrated silicone package. Weighing in at a mere 100g and 150g respectively. Equipped with one of the latest high-intensity XM-L2 Cree LEDs the Arc 5.5 floods any road or trail in light giving riders total night vision, whilst the Arc 1.7 pumps out 170 lumens of seriously bright light using an XB-D Cree LED, keeping motorists and road users at bay. Incorporating an elliptical beam of 16° vertical and 24º horizontal beam makes the lights visible to others at over 1000m.
Knog Arc 550 Solo
I’ll parse that out to simply mean, “These lights brighten up the dark, good, mate!” I use these Blinders when the days are short and I’m out riding like yesterday. The simple control choices are nice too because I don’t need to flip through light routines like I’m decorating an Xmas tree. Just bright, brighter, brightest, and flash. Find Knog at a shop near you, their store, and on Amazon.com: Arc 1.7 for $64.98 , Arc 5.5 for $119.98.
Knog On Board
HT to Mos Def for the rap lyric in the opening sentence of this post. It’s from Close Edge.