Road is Barely Holding On

At 0:28, the team car pulls up, Nibali grabs on, and is pulled away, and up the road

Sure that happens (I’ve done it in the amateur ranks), but so flagrant? Damn… was it desperate times, blocking in the group? Don’t know, cause we were out riding getting ready for Cross, but this is the star of the team, a champion caught flagrantly cheating like that. Trying to keep it positive, but keep shaking my head about road these days. Talked about the issues at length in Issue 27 of our magazine, available now on iTunes and the web.

The Roots of Mountain Biking

Sharing a great story from N1NO`s Hunt for Glory, as I’ve been spending more time back on the dirt too, riding in Park City, Colorado, and Bend.

N1NO`s 5th chapter of his #huntforglory webisode is all about a journey to the roots of Mountain biking. The 3x MTB World Champion meets one of the Godfathers of Mountain biking, Tom Ritchey, at his home place in Skyline, Northern California. Tom Ritchey is the guy who was already racing bicycles, which we call “Mountain bikes” today, back in the 1970s on his backyard trails in the hills of Skyline and Santa Cruz. He built the first Mountain bike frame, and since those early days, every new invention has been chased by another.

Over the years Tom’s focus has shifted from frame building too component design, but his obsession with functional, lightweight and reliable equipment has not wavered. Many Ritchey designs and manufacturing methods have become industry standards.

Mountain bike racing has always been something Tom Ritchey was passionate about. 3x World Champion Thomas Frischknecht was part of Ritchey’s Racing team in the 90s. Still today, Tom creates World Championship winning parts for the top guys- like N1NO. As a Co-Sponsor of SCOTT-Odlo MTB Racing, Tom contributes to the Team’s success with innovative products and his experience.

“Tom Ritchey is a pretty down-to-earth guy. It’s amazing to meet and ride with this legend, and it’s a privilege to have him on our side. Check out Chapter 5 and watch how we treated the trails, of which Tom stated, “That’s where it all started.”

N1NO and Frischi not only went out riding on the single tracks where Mountain biking was born, but Tom Ritchey also showed them where the first frames where welded and where all the inspiration came from. N1NO got to know more about the early days, and Tom Ritchey explained how Mountain Biking came into existence.

See the making of this story. I met Tom back in 07 and most recently at CrossVegas. So many stories to tell from him, Gary, and Mike too. I wrote a bit about it last month in issue 26 of our magazine and on Medium.

Elevate: A 3D Cycling Film

At the U.S. Pro Cycling Challenge in Colorado race fans can experience a new VR film using Samsung Gear VR at the Lexus Finish Festivals. The film, Lexus Elevate, is an immersive 360-degree film experience and tells the story of why pro cyclist Christian Vande Velde loves the sport. How he’s riding now with no agenda whatsoever and for Lexus, about those who spend their lives on the road.

Taylor Phinney’s Win

Everybody loves a comeback, right? Not sure if Taylor Phinney is calling it a comeback, but he just won a stage of the US Pro Challenge.

See this video produced by Lululemon about Taylor’s recovery and his perspective on adversity with his father.

His way of thinking sure worked today and I reviewed Lulu’s kit on Medium, and in the latest issue of our magazine.

10th Annual Mobile Social Interbike


The 10th annual Bike Hugger Mobile Social, presented by New Belgium Brewing and Tern Bicycles, will ride the Strip during Interbike. After departing from Mandalay Bay Resort and Casino we’ll arrive in beautiful Downtown Vegas. Watch for details, as we firm them up, and we’ll see you there.

We’re celebrating 10 years of riding the Strip together….

10th Annual Mobile Social Interbike

  • Event: Interbike
  • When: September 17, 2015, Ride meets at 6:30 PDT
  • Where: Mandalay Bay Parking Lot
  • Who: Interbike Attendees, Locals
  • RSVP now at Facebook | G+
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