The Frog Podiums at le Tour

Call it guerilla marketing, street marketing, blog marketing, or guys just digging what they’re doing, it’s fun to watch SRAM make an impact on the road and at the tour. Check the photo of them unfurling the Make the Leap flag on the podium.

Bettie Photoshoot

Spent the morning photographing Bettie at Elliott Bay Bicycles and the Olympic Sculpture Park. The professional shots we’ll post about later. This photo is one of mine with Bettie next to Richard Serra sculptures. See more photos from this series in our photostream.

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What can you do with one hand?

While braking with one hand using the Brake Director, you can use the other hand to gesture wildly at motorists, admire your bling bling, sip an espresso, make a call, and push the buttons on your power meter.

Joking aside, the Brake Director was invented to address the needs of riders with upper body limitations, like recovering from a broken collarbone. It works by activating both brakes with one lever.

The Bigger the Basket

In Japan they’re called Mama Chari, or mom’s bike, and are used to get groceries, ride to the train station and according to “halloween” in the Bike Forums, they’re considered disposable by the Japanese consumer.

They’re also quite useful and even raced in a 12-hour endurance marathon (translated) – check the aero bar basket option and more on Flickr.

The bigger the basket, the more groceries, and surprisingly the more aero.

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Socks have shipped

I know everyone watching the Tour is thinking, “man, I need a set of love the hugga socks, while I listen to Phil, Paul, that annoying guy, and the ramblings of Bob Roll.” Well, we’ve got ‘em coming! The Bike Hugger socks are arriving this week, we’ll sell them directly right away, and next week Amazon.com will fulfill them for us.

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