SXSW

In Austin we ride around town during SXSW and in Vegas, it's on the Strip before the networking parties.

SXSW 14 Music: MixRadio, Sycons

Mix Man

MixRadio

While we’re back in Seattle editing photos and stories from Austin and shooting new demo bikes, music has started at Southby with a Texas-sized lineup that includes

  • Lady Gaga
  • Kayne and Jay Z
  • Skrillex
  • Soundgarden
  • and 2,000 other acts.

It’s in those 2,000 acts that I stumbled into a venue and discovered Theophilus London a couple years ago.

Theo

Theo at SXSW

To celebrate the music, our partners at Nokia put together MixRadio playlists: Bike Songs and Partytimes. And while in our Create space, the SYCONS kept us in the cut and groove.

Sycons

Solar Dub Rustler, the SYCONS are the DJS of the Sun

Then on a taco run, we listened to a guitar player with a twangy Tiny Tim voice who we later learned was Matthew Stoneman, America’s first white mariachi singer and the subject of a documentary.

Singer

Matthew Stoneman is a bolero singer known as Mateo

SXSW 14 Photos

Our SXSW gallery on G+ has great photos from our photo editor, David J. Schloss, who shot everything from a Lumia to DSLR. The photos include these I selected and more I’m editing that were shot with the Sony A99 and with lenses from our friends at Glazers.

Burnt meat covered with caramelize sugar

Burnt meat covered with caramelize sugar

Bike racks in MJs

Bike racks in MJs

Tacos Good

Now that’s a taco

Lots of work to keep the bikes running

Lots of work to keep the bikes running

Meet spot

Meet spot for the Mobile Social

See our other posts about SXSW 14 and our ride recap soon.

The Best of Austin isn’t At SXSW

One of the wonderful things about bikes is that having one can unlock treasures. Take SXSW for example, where the world’s geek-elite class converge to network and connect. The Austin Convention Center is buzzing with activity and with passion and the energy of start-ups and established companies striking deals. .

Just a few blocks away though you can find equally rewarding experiences, though without the stock option possibilities of a good conference.

Today I’m tooling around on a loaner Tern, part of our loaner fleet at SXSW and I’m checking out the local coffee scene.

Barista

Austin, which just a half-decade ago had just a fledgling scene is now full of coffee places and roasters. I started my day single origin espresso with Stumptown at Juan Palota, stopped in mid-ride for an iced espresso at Jo’s and now am relaxing at the hand-hewn wood bars at Houndstooth on 4th and Congress.

As someone in the coffee business I’m particularly impressed with the setup at Houndstooth. Their espresso machine was designed by Kees Van Der Western and is a thing of beauty. It’s also worth more than any of the cars parked outside.

As a veteran trade show attendee, possibly the best advice I can give is to take your time in a city and absorbing the local culture. You’ll end up being rewarded in ways that will surprise you.

Solar Dub Rustlers at SXSW


The SYCONS are Solar Dub Rustlers and Bike Hugger’s DJs during SXSW 14 in the Create tent, March 7-9. They’ll send our Mobile Social with Tern and Noika off with a bright, sunny mix. Then greet us with a chill vibe when we return.

SXSW 14 Schedule

There’s so much going on at SXSW this year, we’ve collected what we’re doing into one post. We’re riding around Austin, talking, and hanging out in the Create tent with the Makers, Hackers and DIYers.

The theme for 14 is Mobile Bike Photography.

By Day

  • Thursday, March 6th – Arrive in Austin and build a fleet of bikes!
  • Friday March 7th – Ride in the morning, hang out in the Create tent, then more rides to food trucks that night after the 2014 Unofficial SXSWi Mobile Meetup
  • Saturday March 8th – We’re in our space with Nokia and then a series of talks starting at 11:00 AM. Rides to Southby parties
  • Sunday, March 9th – Ride in the morning, in our space with Nokia, and then the Mobile Social at 12:30 with a Rapha Reception.

Rides

MoSo at the Capital

We have fun riding around Austin

We’ll ride daily after we arrive in Austin. Follow us on Twitter for announcements about meet spots, routes, and times. Expect morning rides out of the city and evening rides to food trucks and bars.

On Sunday, March 9th at 12:30 PM meet for the annual Mobile Social SXSW. We’ll ride from the space where the bike and tech meet in the Create tent to scenic locations around Austin. Then back for a Rapha reception with beer, apps, and a talk from Jeremy Dunn about the photos taken during the ride.

The ride is free and open to the public. The pace is social and all cyclists are welcome, any bike will work, there are no hills, and just fun. Here’s the route and more details.

Meet on the lawn outside the Create Tent in The Long Center at 12:30. You’ll find us where the SYCONS DJs of the Sun are mixing music.

Lots of TErns

We got a fleet of free bikes for you to ride with us

Talks

Tic Rockig it

This year we’re talking about bikes and tech

On Saturday, March 8th starting at 11:00 AM, Byron will lead a set of talks about wearables, bike tech, and mobile photography. Joining him in The Industry Attic at West Pincer Terrace stage are Myriam Joire and Dan Rubin, Jason Harris, and David Schloss.

See all the Create events on SXSW’s schedule.

Nokia + Bike Hugger Space

In the Nokia + Bike Hugger space in the Create tent find giveaways and the latest Lumia devices that make amazing photos & videos on and off the bike. Lumia lets you see more at SXSW and our space is where participants in the free bike and a phone promotion will pick up their Tern and Nokia.

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