In Austin we ride around town during SXSW and in Vegas, it's on the Strip before the networking parties.

SXSW Panel Picker 2012

We’re working now on the Mobile Social SXSW for 2012. The ride is back, bikes, and much more. I’ve also got a talk in the Panel Picker and voting starts today. The talk is about how Textura Design, our publisher, got started with consumer products, blogging, and eventually social media. It includes what we’re doing today on Bike Hugger and how you can bring your great, big idea to market.

Ten years ago, we had this idea to make a product that’d keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma’s looms.

Personally, I’ve been talking at SXSW for years now, even before Bike Hugger and decided it was time to share what I’ve learned in a decade of Independent Manufacturing with Social Media.

Mobile Social SXSW: Beardo!

A Mobile Social SXSW attendee with a Rasputin-style beard. It divined the wind for us like a hairy windsock.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

Updated Mobile Social SXSW 11 Schedule

The People of Austin didn’t get the memo that we planned Built and a smaller Mobile Social SXSW this year. About 3K have RSVP’d on Facebook. That’s a good problem to have and our sponsors have kicked in more budget for another party. Yeah Sponsors!


The Mobile Social SXSW is two parties now. A preparty at Frank for beer, dogs, schwag. Then we ride the Mobile Social and conclude with tacos and beer at the Gypsy Tavern.


If you’ve RSVP’d on Facebook already, you’re good for the Mobile Social and for tacos and beer. To meet us at Frank, RSVP via EventBrite. Besides the dogs and beer, we’ll have prizes and schwag there.



Brush Square Park (5th/Naches) is our traditional meeting spot and we’ll have people there at 5 to collect anyone that didn’t get the this message. We’ll ride to Frank and meet up with the rest of the crew there.

Festival Beach is where the Mobile Social starts this year and ends at Gypsy Lounge.

Your Help

Note: Facebook won’t allow us to message event attendees directly. Please tell your friends. We updated the schedule and added the pre-party because of the massive turnout expected for the original party. Now it’s two parties!

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SXSW Post-Mobile Social Party by Pedalr

We’re super-stoked to have just finished making plans to bring you a post-MoSo after party. Sponsored by the cyclists at the bike marketplace (check out this, my favorite t-shirt ever) and my site, we’ll be headed to Frank restaurant for some “artesian sausage” and beer. Yum! We’ll give out two-hundred tickets for a dog or a beer, courtesy of Pedalr and pack into Frank. If you don’t get a ticket, or if you get one and still want more food, saddle up the the bar and order something. Space is likely to be tight but it’s a large, friendly space, one of my favorite places in Austin.

We’ll be giving out a ton of cycling and photography related prizes too so stick around after you tank up on beer to get some great schwag.

You can also get a card to register to enter the launch party contest. We’re giving away and iPad 2 and $1000 in photographic gear and software to celebrate the facelift to the site. (Details will also be on our Contest page this week when the site re-launches.)

franks front door

SXSW Trade Show and Codes

Moso badge 11 This year at SXSW, we’ve got a Hugga Booth in the Trade Show. The booth is number 106 and we’ll host various happenings there like schwag-a-thons, street art, and the speakers from Built.

We’ll also broadcast codes from the booth. The codes are for free samples of our new product, gear deals, and Ibex Wool giveaways. Like our Fan Page and follow us on Twitter to receive the codes. Then come to the booth for code redemption.

Of course, we’ll have some schwag at the start of the Mobile Social too, like those Ibex wool hats ….

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