In Austin we ride around town during SXSW and in Vegas, it's on the Strip before the networking parties.

Mobile Social SXSW: Beardo!

A Mobile Social SXSW attendee with a Rasputin-style beard. It divined the wind for us like a hairy windsock.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

Updated Mobile Social SXSW 11 Schedule

The People of Austin didn’t get the memo that we planned Built and a smaller Mobile Social SXSW this year. About 3K have RSVP’d on Facebook. That’s a good problem to have and our sponsors have kicked in more budget for another party. Yeah Sponsors!


The Mobile Social SXSW is two parties now. A preparty at Frank for beer, dogs, schwag. Then we ride the Mobile Social and conclude with tacos and beer at the Gypsy Tavern.


If you’ve RSVP’d on Facebook already, you’re good for the Mobile Social and for tacos and beer. To meet us at Frank, RSVP via EventBrite. Besides the dogs and beer, we’ll have prizes and schwag there.



Brush Square Park (5th/Naches) is our traditional meeting spot and we’ll have people there at 5 to collect anyone that didn’t get the this message. We’ll ride to Frank and meet up with the rest of the crew there.

Festival Beach is where the Mobile Social starts this year and ends at Gypsy Lounge.

Your Help

Note: Facebook won’t allow us to message event attendees directly. Please tell your friends. We updated the schedule and added the pre-party because of the massive turnout expected for the original party. Now it’s two parties!

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SXSW Post-Mobile Social Party by Pedalr

We’re super-stoked to have just finished making plans to bring you a post-MoSo after party. Sponsored by the cyclists at the bike marketplace (check out this, my favorite t-shirt ever) and my site, we’ll be headed to Frank restaurant for some “artesian sausage” and beer. Yum! We’ll give out two-hundred tickets for a dog or a beer, courtesy of Pedalr and pack into Frank. If you don’t get a ticket, or if you get one and still want more food, saddle up the the bar and order something. Space is likely to be tight but it’s a large, friendly space, one of my favorite places in Austin.

We’ll be giving out a ton of cycling and photography related prizes too so stick around after you tank up on beer to get some great schwag.

You can also get a card to register to enter the launch party contest. We’re giving away and iPad 2 and $1000 in photographic gear and software to celebrate the facelift to the site. (Details will also be on our Contest page this week when the site re-launches.)

franks front door

SXSW Trade Show and Codes

Moso badge 11 This year at SXSW, we’ve got a Hugga Booth in the Trade Show. The booth is number 106 and we’ll host various happenings there like schwag-a-thons, street art, and the speakers from Built.

We’ll also broadcast codes from the booth. The codes are for free samples of our new product, gear deals, and Ibex Wool giveaways. Like our Fan Page and follow us on Twitter to receive the codes. Then come to the booth for code redemption.

Of course, we’ll have some schwag at the start of the Mobile Social too, like those Ibex wool hats ….

A SXSW Trifeta then Tacos and Beer

We’ve back at SXSW with Triple the Hugga this year, so we wanted to summarize it one place.

  • Built— Our flavor of a maker, hacker, DIY, Ignite-style event, with the bike as a backdrop.
  • Core Conversation— What Exactly Are We Doing on the Web. Kevin Tamura and Byron we’ll take a good look at just what it is we are doing and where we are going on the Web.
  • Mobile Social— We’re back in Austin, riding, blogging, partying. Please to ride with us and have a good time.

That makes for a full day. We’re making and telling, then talking, and riding. After that? Tacos and beer!

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We Want to Help

Bike Hugger wants to help and we’ve got so much going on, we even get confused. So we made a support site. Ask questions about Built and the MoSo. Wondering what my first name is or do I even have one? Ask and we’ll answer.

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