In Austin we ride around town during SXSW and in Vegas, it's on the Strip before the networking parties.

Free Terns and Lumias at SXSW

Terns Like THis

Ride around with us taking photos with Lumias on Terns, like this

Today Nokia announced their new Lumia Icon and that’s one of the phones we’re loaning out with a Tern during SXSW Interactive this year. Yep, we’ve got a fleet of bikes and demo phones for you to ride and try in Austin. To sign up, visit our Free Tern and Lumia page and fill in the Google Doc. That’s it.

If you make the list, Nokia will contact you, and we hope you bring the Tern and Lumia with you to the Mobile Social and ride with us. It’s on Sunday March 9th and during the ride, we’ll pull focus to mobile photography with guests Dan Rubin, Jeremy Dunn, and our own David Schloss.

8th Annual Mobile Social SXSW

MoSo at the Capital

A ride around the Capital

If you count the two “unofficial” years, Bike Hugger has been riding in Austin during SXSW for a decade. A month from now we’re back in Texas and ten years of Mobile Socials have seen enormous, the-roof-is-on-fire crowds – a hundred or so when it rains – and always a colorful peloton that rolls through town like a movable feast. People have met on the rides and gotten married, children conceived, businesses pitched, and we mostly had lots of fun (where you there for the marching band send-off?).

We’re so in the moment during these, we don’t stop often enough to take photos and decided this year that’s what we’ll do. Photographers Dan Rubin, Jeremy Dunn, and our own David Schloss are going to pull focus on the ride to mobile photography. We’ll start from Create tent, ride a scenic route the river, and stop along the way to get the shots. Back at Create, we’ll talk about the photos, techniques the pros use, and share a beer or two.

It’s like a photo walk, but with bikes — because every good ride deserves to be shared.

Ride Details

The Mobile Social SXSW with Nokia and Tern starts at 12:30 CST, Sunday March 9th, from the Create tent at the Long Center. We’ll ride for about an hour, taking photos, then back for a reception with Rapha. The event is free and open to the public.The pace is social and all cyclists are welcome, any bike will work, with no hills, just fun.

Free Bikes

Our Partners Nokia US and Tern are bringing a fleet of bikes and Lumias to town for the Mobile Social. Combine the MoSo fleet with the SXCycles free bike share and it’s like, “Yo dawg, we heard you like free bikes!”

You can rent a Tern from SXCycles or get a free bike from us by signing up on our Get a Free Tern and Lumia During SXSW 14 page.


Before the ride, on Saturday, I’m hosting a series of talks about bike tech with Dan and Myriam Joire from Pebble. Check the Create post and we’ll see you soon in Austin.

Photo: KK+

Mobile Social SXSW 14 with Nokia and Tern

MoSo 14

Our annual Mobile Social in Austin

Join Bike Hugger at the Mobile Social starting at the Create tent—where bikes and tech meet at SXSW. This ride’s focus is on photography and we will tour the city, stopping on the hour-long route to capture scenic Austin and share our images taken with Lumias.

After the ride join us for a reception provided by Rapha complete with beer, apps, and talks about the photos taken on the ride from noted mobile photographers.

We’ll meet on the lawn outside the Create ATX tent at the Long Center at 12:30pm.

This event is open to the public, no badge required. We’ll have a fleet of free bikes for you to ride with us and will announce how to get one for yourself soon.

Bike Hugger at SXSW Create

This year’s SXSW will see the launch of a new interactive venue called SXSW Create aimed at hackers, DIYers and creatives. Bike Hugger will be a large part of this new venue, which is open to the public and will run from Friday March 7th through Sunday March 9th, culminating in a Bike Hugger Mobile Social.

The lineup of participants is pretty staggering—everything from laser engraving systems to 3D printers will be on display and Bike Hugger will be teaming up with Nokia for a special look at the stunning Lumia smartphone, which we’ve been using for a lot of coverage recently.

On Saturday, Byron will lead a set of talks about wearables, bike tech, and mobile photography. Joining him in the Create Lounge on stage are Myriam Joire and Dan Rubin.

On Sunday we’ll head out for a special edition of the Mobile Social thanks to our partners at Nokia and Tern with special guests Rapha and Jeremy Dunn. If you’re in Austin for South By, you’re not going to want to miss this ride. We’ll have a fleet of bikes too.

For more information on our mobile socials see and for more information on the incredible lineup of events, talks and booths see the SXSW Create page. Details are developing and we’ll update them.

SXSW 14: In the Space Where the Bike and Tech Meet


We’re in the Create tent during SXSW Interactive

We’re back in Austin during SXSW in the space where the bike and tech meet with rides, talks, and Nokia mobile photography. While we’re still finalizing the schedule, here’s what the weekend will look like:

A focus this year for SXSW is on Sports and Create where we’re hanging out with wearable tech, health, fitness, and wellness.

SXS Sports

Taking part in SXSports Too

Of course, our annual ride is happening too with our friends from Tern. That looks like this


What them MoSos look like

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