We're so into Cyclocross that we made this special page for it. Also publish a Tumblr about Suffer Faces.

Joey’s OK! Stickers and Tees

As the Joey’s OK! video gets over 300K hits, stickers are showing up at races, and tees are being made. We’ll take pre-orders soon on the tees and have our version of stickers. We’ll give the stickers away, including the artwork, and encourage you to remix #Joeysok maybe like this


Yo! Dawg! Joey

Barrier Sticker


The barrier sticker was spotted by Raleigh’s Sally in the Pioneer S&M tent at the USGP.

If you’re racing this weekend, remember The New Hotness is “flying over the barriers,” like Joey, cause #joeysok.

Grifo Stretching on a Cole Wheel

Grifo Stretching on a Cole

Challenge Grifo on a demo set of Cole wheels

This corner of Hugga HQ has become the “Zen Stretch Area” with a Buddha statue observing. I like the calmness before all hell breaks loose on those wheels at the next race. We’re getting ready for the rains and mud in Seattle.

Power through the Mud

Andrew at Monroe farms

You stretch a tubular (a tire with a tube inside of it) to ensure a good glueing on the rim. Tubulars permit low pressures, like 28 psi and are less prone to flatting. They also have cool Euro names like “grifo.” The Coles with the Grifos are going on the Parlee CX H. When you get just a bit more serious about Cross racing, you’ll have a quiver of wheels for different conditions and spares.

See all the wheels and bikes in the pits at the USGP in Portland last year.

Parlee CX H

Parlee CX H (for Hugga) just arrived and I’m racing it this weekend. Posts and photos to follow with a few notes now

  • Built to order from you local dealer
  • 5 sizes with choices in the head tube
  • Details like …

TRP TT brake noodle

Well that’s smart

mud clearance

a requirement here next month when the rains come back

and custom decals.

Nice makes it look Skunk works like

I’ll race this bike like I was driving a rental car on a no-sleep-till-Brooklyn road trip and all for 73rd place. Molly Cameron is racing Parlee too, but way faster then me.

Artsy Parlee photo uploaded to Flickr. More from the Bike Hugger Photostream.


From our new Suffer Faces blog


Single Speed Eliminator at Starcrossed

When Evel shows up, the racing is gonna be good

The SingleSpeed Cyclocross Eliminator Race Sponsored by MetaFilter and presented by Bike Hugger. The Promoter Terry Buchanan was on the mic before the event calling it the stupidest format ever. 8 riders on single speed cross bikes being held and clipped in. Then it was roughly a 1/4 mile of a cyclocross course involving a VERY high speed barrier and the Flyover bridge. It was more like BMX than cross, and it was #thenewhotness.


Illegal holding and pushing was rampant at the start

The course was essentially a loop around the beer garden with tons of screaming spectators and darkness set in. It was a blast to race in, and was mostly about the holeshot since passing was tough on such a short course. 


Photo: Mathowie

Flyover Holeshot

The problem with the high speeds is trying to dismount…which is where our friend Joey came to (now famous) grief.

They yanked the barriers after the wreck and the races continued.  I hope they bring back the format and my chain doesn’t drop next time. Check the video from Scatman, including another view of Joey’s OK!

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