SXSW 15: Standing In Line

“Who you standing in line for?”

“Nice bike,” she replied.

The complaints you may hear about SXSW are mostly valid: Too corporate and too crowded, but if you seek out venues like the Sweden showcase, there you’ll find music like this…


I hope that’s who, or what, she was in line for. After hosting the Swedes and riding with them to the world premier of Bikes v. Cars, I know they’re in Austin for the art and culture. They brought their bikes, meatballs, and music.

anotehr moment

Another Mobile Social Moment

Sure SXSW is a hectic, crowded, oversold and a hyped cultural happening where Miley makes a surprise appearance; there’s a secret P-Diddy party with Lil’ Wayne, and long lines to get wristbands for parties. But Tim Johnson hosted a CX meetup, with a dozen more bike-related panels, and events like ours too.

Tim Jackson Meetup

A CX Meetup

As I wrote in the Medium Bicycles Collection before arriving in Austin, SXSW is what you make it, and we continue to make it about the bike.

Here we are riding through the thick of it, as we’ll do next year.

And what bike was I riding? This Verge.

verge

Hidden City: Merge

merge

Even during SXSW, get up real early to ride and the streets are this quiet. In Austin’s Hidden City, away from the tourists, we didn’t see many cars, just a handful during the ride.

PowerTap History of Innovation


In what’s expected to be another flat year for bike developments, Saris is getting buzz for their new, updated line of Power Meters. We’ll have them in to ride, as soon as they ship. The updates included, chain-ring based and pedals.

Hashtag Americana at the ABGB

the ABGB

A fav image from Austin this weekend and Americana in Texas at the ABGB, also featured by Sony Mirrorless Pro via our photography editor David Schloss. Besides all the riding and the bike, the assignment was to find the Hidden City during SXSW and we did just that.

More to follow with words in the upcoming issue 23 of our magazine. For the camera nerds, that photo was shot with the new Sony Vario-Tessar T* FE 16-35mm f/4 lens. And, there’s a problem in Austin with some many young parents – children and bars, pubs, and breweries.

SXSW 15: River City Camo Kit

camo

The timing is such that I rode with Wiley in his cameo River City kit in Austin and then back home in Seattle, noticed this new edit from that famous shop.


Small world, huh?

It is and still getting through gigs of photos to share from our rides during SXSW with people from all over.

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