The cover: it’s like you want to be wrapped in it, make a comforter with the pattern.
And lines from our contributors like these:
…fat bikes are machines that emit joy, both for the rider and everyone that encounters them
I like the intersection of road bikes, unpaved roads and wildly varied terrain
As middle-aged men took to Twitter expressing their rage they did so without looking at the fact that every team invited to the 2015 Tour of California is better on a competitive level than Airgas-Safeway.
Annual subscriptions are $16 or an individual issue for $4. Your money directly supports the authors, photographers, and editors who contribute to Bike Hugger.
Lesson #1: Know your product and know your target demographic. Example, this “Bianchi Recumbent Bike” being listed from somewhere in the good ol’ 253 area code. The description says: “This is a vintage bike, what is called a messenger bike, with reverse pedaling.” At first glance, the seller has nailed the description as a laid-back kind of Bianchi bike, and who is more laid-back on a bike than a messenger? Every messenger needs a nimble bike like this when they want to reverse pedal away from a bath with soap. But if you read between the lines, the seller reveals himself to be of the social vangaurd when he equates “messenger” as “vintage”…slyly acknowledging that the messenger scene is so over now that mainstream ‘rents provide a pseudo-messenger bike to their spawn as part of the mandatory community college survival pack. Real MESSENGERS don’t exist anymore, there are only roving gangs of Jimmy John’s delivery riders threatening low-level office drones with ill-timed lane changes and soggy, bland sandwiches.
Notice that no frame size is indicated; this is because the only size that a REAL messenger cares about is a 12oz can versus a 40oz bottle…because the bottle is like way better because it’s twice as big as the can.
Shared yesterday that we created a new Sampler issue from our first 20 issues. It’s bundled as the base issue (free with the download) in our updated-to-iOS 8, iTunes Newsstand app. While the update to the app is being approved by Apple (about two weeks), you can download the previous base issue for free too.
So that’s two free issues for a limited time – after Apple approves our update app, Issue 00 changes from free with our app to the per issue price of $4.00.
To read the free issues, download our app from iTunes, tap “back issues” from the main menu, grab the Sampler issue, and then scroll down to get Issue 00 too.
Here’s what’s in Issue 00….
- From Lance to Rapha, Cycling Moves to the People — David Schloss
- Mark V’s Opinion on Carbon Clinchers at Levi’s Gran Fondo — Mark V
- Garmin Edge 810: GPS Computer Wins Battle-Loses War — David Schloss
- Reluctant to Change, Grow, and Become Safer — Byron
- SRAM Hydro: Tested, Approved, Recommended — Byron
- Lance Can’t Bully the Truth — Byron
- Old School — Bike Hugger
- Waiting for Tubeless Cyclocross Options — Mark V
Back in the day, when blogging emerged to disrupt traditional media, David Jacobs and I published blogs together with Movable Type. That was an era that helped change how business was done. Working together to publish a magazine last year, David and I changed it up again with a strongly independent, bike-centered focus. The spirit is the same as that early blog work on mobile devices, and ad-free. Compare us to an indie label that doesn’t want to sell out, but still reach a larger audience. David’s company, 29th Street Publishing, runs the platform that publishes our content for the iTunes Newsstand and mobile devices. Bike Hugger contributors supply it, and today we published a new sampler that includes our best writing from the first 20 issues. The samples are bundled with the free newsstand app that’s just been updated to iOS 8 (as soon as Apple approves it, update notifications will go out) and available on the web.
I hope you enjoy our magazine as much as we did creating it. For us, it’s like a fast new bike, taking us to even more interesting places.
In those few moments when I spin down from the latest tangent that I’m on…talking and thinking a mile a minute, about the next big thing in bikes, a designer and friend Michael Pfaltzgraff articulates in colors and style what I was trying to say.
And when he shared the cover for the samples issue, I replied, “I wanna be draped in that and see women on catwalks wearing it this spring with strappy sandals.”
Michael makes my ideas and our contributor’s content look so good, just like he does bikes in the industry.
- “Eureka,” he said. — Chris Matthews
- A Six Thousand Dollar Cruiser — David Schloss
- Old School — Bike Hugger
- Racing through the Maelstrom — Mark V
- A Challenging Haiku Corner — Byron
- Trickstar My Heart — Matt Haughey
- The Clearing — Patrick Brady
- Superfluous Superstitions — Tim Jackson
- The Evolution of Competition — Schatz/Van Patten
- Another Adventure on a Grade — Byron
- Descending with D’Aluisio on the New Tarmac — Byron
Your money directly supports the authors, photographers, designers (like Michael), and editors who contribute to Bike Hugger.
Issue 21 drops this week too.