Read The Clearing for Free

Owl

Those big eyes watching cyclists ride by

In case you missed it last week, we dropped another issue of our Magazine and made it and past issues available to all devices. Bike Hugger Mag is now on iOS via iTunes and every device with a browser. Starting today, we flipped the free switch on Patrick Brady’s article The Clearing to entice subscriptions.

His story is about an animal encounter and fear. Fear that an owl was going to dismantle him as he rode his bike.

As I learned later, Patrick from Red Kite Prayer doesn’t suffer from oclophobia and didn’t write the article as a public confession of a rare, bird-related phobia. It was just this one big owl that he wrote, “was staring at me.”

To read The Clearing, just sign in. Then to read the rest of the issue with more animal encounters and SXSW recaps, please subscribe: annual subscriptions are $16; individual issues are $4.

Your money directly supports the authors, photographers, and editors who contribute to Bike Hugger Magazine and make it ad free.

Owl photo by Randy Stewart via Flickr.

A Musette Full of Fun and Photo Ops

A musette full of fun

A Musette Full of Fun

When Chris and Jeremy from Rapha asked me what schwag they should bring for the MoSo and then suggested musette bags. I said, “sure, we’ll fill ‘em with fun.”

And we did.

Expecting 20 or so would show up in the cold and rainy skies, we were all thrilled when a hundred of us rode around Austin on Terns stopping for photo opps with Lumias.

#bossphone

The bossphone

Tern rides

Rode around on Terns looking for Tacos

The Mobile Social was just a week ago and SXSW has such a long afterglow. We’re planning the next one at SXSW V2V, in Seattle, and then Interbike.

group photo

Obligatory Group Photo

We hope you ride with us and read more about SXSW 14 in Issue 10 of our Magazine that dropped this week on iTunes and the Web.

Magazine: Free Sample and a Tip Jar

Dan

Dan Rubin on assignment for us with a Tern and Lumia during SXSW

Ever since we launched Bike Hugger Magazine for iPhone/iPad, we’ve been hearing from people who wanted to get it on their devices too. And as of Issue 10, published yesterday, our magazine is available on iTunes and all devices as subscription-based web content: $4.00 per issue or $16.00 annually.

I can talk all day about how readers have to unlearn a decade of the “free” habit or why it’s ad free. But it’s like planting a tree. Best is 5 years ago, second best is today. And how every little bit of business in web content pays for the next bit of business. What I’m most excited about though is how good our mag content looks across devices. For the web design developer geeks, it’s RWD sure, and also wrapped in a subscribable container for us by Tugboat Yards. You can browse the issues and test a free sample to see what I mean.

Tugboat is a platform for publishers to get support directly from readers. It’s a big tip jar to help us pay our mechanics, editors, and photographers, or underwrite a whole issue if you’re feeling generous with deep pockets.

That was cold

It was 38 degrees during this shoot

So after 10 months of micropublishing a bike magazine, and to use a group ride analogy, we’re asking readers to go up front and take a brief pull so we can work even harder.

I’ll be thinking about that ask on the ride in the rain today.

Issue 10: Available Everywhere

A lesser-known origin story of Bike Hugger comes from a series of animal encounters and we were at SXSW! Issue 10 is available now on iTunes and everywhere else. The stories from our contributors include:

Lots of work

Late nights and early mornings for the past weeek

With a photo gallery of the bikes we rode, new gear, and food we ate. That was a lot of work to rock Southby with bikes, launch a webview, and then drop Issue 10.

Now it’s time for a few long rides on a Scott Foil then back to the grindstone.

Scott Foil

Scott Foil just arrived to demo

Our Magazine Webview

Logo MAg

Subscribe and Read

Ever since we launched Bike Hugger Magazine for iPhone/iPad, we’ve been hearing from people who wanted to get it on their other devices. Now you can! We are still offering many free articles, but Bike Hugger Magazine is now available on all devices as subscription-based content: $4.00 per issue or $16.00 annually.

You can the read the thinking in the about page. The success of the past nine months told us to expand our offering and keep growing. Subscription revenues directly support the writing, editing, and production of the Magazine. It’s ad free and published monthly.

I hope you’ll be part of this small business! You can help by subscribing, and in other ways too. Our new digital strategy includes a page at Tugboat Yards, a platform where publishers can rally support from their audience. Whether or not you choose to subscribe, you can use Tugboat to tip us, help pay our mechanics, and editors, and photographers, or underwrite a whole issue if you’re feeling generous.

Thanks in advance for buying, subscribing, and supporting what we do at Hugga. We work very hard at it and we’re editing Issue 10 right now. That drops next on iPads and everywhere else.

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