Iterating the Waxed Canvas Hugga Toll Roll

Sized just right

Sized just right

A tool roll doesn’t strap to your bike. It goes in your jersey pocket with you and carries just what you need. I’ve been riding with the shipping version of ours since the Fall. Three things drove the project: not being able to keep track of saddle bags across a small fleet of bikes, having to spill the contents of a saddle bag out onto the ground to get a co2/inflator out of it, and ruining shorts rubbing against large saddle bags. We iterated several versions for about 6 months. Before that we studied what was on the market, including the bags Thompson seatposts ship in; and rolls made for mechanics, motorcyclists, and cooks.

too thick

Opened and set on a saddle, the pockets were right, but this version was too thick

The first iteration was made from salvaged Filson’s duck cloth and had all the features, a retro feel, but was much too thick. Another iteration was made with Cordura and again too thick. A few had stylish rivets that pulled on the, just-right, thin - and-durable waxed canvas. After announcing the roll was ready to ship, Jeff Beltramini bought one and tweeted

and that sums it up well: stop ruining spendy bib shorts, rubbing against saddle bags.

The Waxed Canvas Hugga Toll Roll is available in limited quantities, as a one-time exclusive, and cost $40.00. They’re handmade in Seattle. We made them first for us and liked them so much, we made a few more for you.

Get them while you can and see more iterations on G+.

Waxed Canvas Hugga Tool Roll

Hugga Tool Roll

12” x 6” c ~ .05”

Our Waxed Canvas Hugga Tool Roll is available now in limited quantities. We had these made for ourselves and then decided to make a few more for you too, as a one-time exclusive. It took us months of prototyping, trial and error, until we liked this version the best.

They are designed and made in Seattle. The color is Reddish Orange like a Safety Cone and you can buy them now on Amazon for $40.00, while they last.

Tool Roll Compacto

Durable material and closure

The biggest selling point is the roll goes with you, not with the bike; a convenience for cyclists with multiple bikes. Also, large saddle bags rub our shorts the wrong way, leaving holes. While the compact bags are too tight to get out, what you need with removing it from the rails of your saddle.

Sized for the jersey pocket

Sized to fit in a jersey pocket

You may have seen us post the various prototypes last Summer, about 6 of them, and this is the version I’ve been riding with since the winter. Three things drove the project: not being able to keep track of saddle bags across a small fleet of bikes, having to spill the contents of a bag out on the ground to get a co2 out of it, and ruining shorts rubbing against saddle bags.

More photos are on G+.

Amazballed in a Book!

New book with me in it

On the shelf

A new book on the shelf at Hugga HQ is Transformations: Stories of Success from Authors, Innovators, and Small Businesses Thriving on Amazon and I’m in it! Best part about that is I didn’t have to write it, like the blogging one I did. It’s the Clip-n-Seal story summarized after several interviews with me and included with other business that have grown and succeeded with Fulfillment by Amazon. This past Holiday season, Amazon featured Clip-n-Seals on their homepage for about 5 weeks. That experience my friend Kevin Tamura called being Amazballed, like getting Fireballed by Gruber, or Slashdotted. The phenomena ebbs with this book and what’s important is if you’ve got a product, you can sell it too with FBA, like State Bicycles and other merchants.

amazballed inside

Inside the book

The parent company of Bike Hugger, Textura Design, designed Clip-n-Seals in Seattle and manufactures them in Yakima, Wa. Transformations: Stories of Success from Authors, Innovators, and Small Businesses Thriving on Amazon is a free download for Kindle. If you want to try what we think is the best sealing device ever made and a best seller, Clip-n-Seals ship with Prime from warehouses all over the US and Canada to you.

sealing up coffee on the road

Wanted to keep coffee and chips fresh

The idea for them started over a decade ago, when I wanted to keep my coffee fresh on road trips to bike races and tours. Never expected they’d end up in space or on the homepage of Amazon.

Selle Anatomica: Saddles Made in the USA


When Chunkyflyrite emailed, “saddles made in the USA.” I replied, “you’re a liar.” Then, what? And, “I had NO idea that ANY saddle was made in the States.” Well, Chunky is a good guy, not a liar, and yep Selle Anatomicas are made here in the States.

Tour of Flanders: Iconic, A Monument

Flanders collage

Devolder collage

As Patrick said to me…

The thing about Flanders is that it’s all about short steep hills, enough of them that one finally breaks you. We’ve all ridden up hills over and over. Flanders is hill repeats until you can’t do them any more and you break.

Stijl Devolder in the Belgian National Champ’s kit rolling to the finish alone in 08 is one of those gladiator moments during Flanders we’re watching for, over those bergs.

In Kent, just south of Seattle, is the Graveyard Berg, it’s like the bergs (hills) in Flanders; at least that’s what we think, when we race over it during lunch rides and the weekends.


The grainy video is from our archives and here’s a screen capture from a street view of the area. Make it to the St. Patrick Cemetery entrance with the group and you did good.

Berg from Google

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