Buh-bye Aperture it was for the most part nice working with you
Just as I slid the SD card into the slot to ingest another gig or so of photos, I heard from David Schloss that Apple killed Aperture. This is what he said after a call with Apple PR…
Today Apple killed Aperture, breaking a promise the company had made to professional photographers but also to the professional community at large. As someone that believed deeply when Apple said they would stand by their pro users, I’m disappointed but not surprised.
The poor Aperture team, who must have lobbied for the company to keep working on a tool that set the standard and remained head and shoulders above the competition. They’ve been working tirelessly to promote the Aperture workflow. Seeing their program die must have been especially hard.
Beware now, video folks. When Apple tells you that Pro video users are a core market and part of Apple’s mission, realize they said the same thing about photographers and photography
The dumbing down of Apple’s core professional tools will continue because the consumer market drives the company. Apple needs just to produce the core OS and hardware for the pros and let Adobe and others act as their software development team.
Now it’s time to figure out the logistics of moving massive piles of data to a lesser program and marching up a learning curve we are about seven years behind.
And the Hugga machinery grinds to a halt to rush out an Aperture headline, like a dropped chain on the side of the road.— byron@bikehugger (@bikehugger) June 27, 2014
The photo they used for the programming…
Besides the riding and socializing next month with SXSW V2V in Vegas, I’m mentoring attendees. Now, what’s a bike-blogging, independent-mag-publishing, cyclist doing mentoring? I wondered that myself and I think they want me to talk about entrepreneurship, bringing products, and content to market? If not, I can talk all day about the sport, running your own business, and being in the space where the bike and tech meet.
We met Schwinn at PressCamp 14 too and these days they’re all about making bikes accessible and fun. During the meeting and photoshoot, Carlton Reid’s (Bike Biz Editor) bombed by us on a TT bike…how nice we thought.
Just trying to get a shot and photobombed by a TT bike
Fun with Scwhinn and they’re now offering a Dutch style bike