Making a Magazine and Eating Pizza


Valentine’s Day Push Notification from us

As the editor and publisher, I think 09 is our best issue yet and it dropped on iTunes last Friday. What I’m excited about is we made a bet on micropublishing and our subscriptions are about to take us from a package of ramen per issue to throwing a pizza party.

As Glenn Fleishman said to me about selling niche content, “it’s so easy, do it yourself.” Well it ain’t that easy, but you can certainly do it yourself; just like making a ‘zine with a desktop publishing mac, back in the day. Before we launched the magazine I talked to Glenn and he said

Micropublishing is very exciting. It doesn’t remove the time, effort, and potential cost of producing editorial, but it dramatically reduces the production and distribution part of the cycle. The low cost of new platforms means that it’s possible for publications to thrive based on pure love (like zines and even home mimoed publications in the old days) all the way up to the New Yorker. I can see an ecosystem of many micropubs that have 5,000 to 50,000 regular subscribers, and a fair amount of money being put out for freelancer writer, photography, and illustration that has evaporated from the print world.”

Indeed and thanks to all the subscribers. We’ve got much more coming with Droid and Windows views soon. You can find Bike Hugger Magazine on iTunes. Here’s more about the issue and the Valentine’s Day theme.

Love That Dirty Water, Seattle You’re My Home


When this bike arrived to demo, it was like ‘I’m not a player, I just crush a lot.’

Stopped along the Duwamish to get this shot and was reminded of the Standell’s song

And that was stuck in my head for the rest of the ride. The river was turbid, churning with mud and dirt from a storm front that sent torrents of rain interspersed with a few sun breaks. That’s why we ride fender bikes in the rainy season. They’re for putting the miles in rain or shine. Yesterday it was both.

10 Things Loved in 2013

Not subscribed to our Magazine yet? Well, we love you much as those that are too (well almost as much), so here’s an article about things that Matt Hill loved in 2013. Matt knows his stuff, so listen up…

10.) DI2 and disc brakes on my cross bike…

I only managed to get the darn thing built up in time for one race, but that race was the Bend Ice Bowl, and folks? When you can’t feel your hands, all the arguments against disc brakes & electronic shifting disappear. Quickly. A revelation.

9.) Flo Wheels

They aren’t light, but they’re aerodynamic as all get-out, and they’re bomb-proof. 
…and cheap. Holy cow, these things are inexpensive. You get to pick 3 out of 4, right?

8.) The new “light” drink mixes…

Eat your calories, drink your electrolytes. Makes sense to me. Makes sense to enough people that all the bigger players in the sport nutrition game are jumping on the bandwagon. Cliff’s new product in the category is pretty great, and that’s what I’m soaking in now.

7.) Rolling resistance testing of tires…

Thanks to folks like Al Morrison and Tom Ahnhalt, riders can now make informed decisions about gear that will actually make them faster. Better yet? The manufacturers have been paying attention, and have responded with better, faster products. The same thing is starting to happen with aerodynamic testing. Excellent.

6) The Castelli Gabba Jersey…

If you race bikes in the rain, you should buy one. Full-stop. The very rarest of things, an absolutely perfect product.

5) A ridiculous little bell on my bike…

Yup. I put a ridiculous little bell on my bike. 
It’s absolutely flabbergasting how effective a tiny little “ping” is at clearing a path through normally oblivious multi-use trail traffic. It sounds like Mary Poppins rolling through, but people clear out like you’re aiming a cannon their way. Who knew?

4) The Hola App for the Chrome browser…

The UCI has a YouTube page, and they live-stream a huge portion of the year’s race calendar on it, including all the Cyclocross World Cup races (Women’s races included!)
The problem, though?
They sold video rights in the US to a cable channel that isn’t available in my area. As a result, the YouTube feed is blocked, and there’s no way to watch on the TV.
What’s a desperate fan to do? Click the Hola button on the browser toolbar, and YouTube thinks you’re watching from the UK, or Denmark, or Belgium… wherever the feed originates. Problem solved.

3) Cyclocross Nationals are in Austin next year…

Yeah, this is a year away, but I already love it. Get ready for a weird time…

2) The rise of Enduro Racing…

People having FUN racing their bikes? Damn…

1) Pat McQuaid out on his ass…

‘Nuff said, eh?

Issue 09: Valentines

Be Our Valentine

Issue 09 of our Magazine, dropping on iTunes today, is a Valentines Day edition with articles about lust, love, and heartbreak on the bike. Quotes from the articles include

  • But from that vantage I knew at once that she was a cyclist. – Nick Verstain
  • It’s not that you can’t find something to love in bikes. It just might not be the bikes themselves. – Chris Matthews
  • Chavez threaded the needle over an icy patch on the road that would’ve broke the pelvis or hip of anyone else. – Byron
  • I would buy/borrow a new one, get rid of the old bike and feel nothing. It wasn’t until that Trick Star that I truly fell in love with a bike. – Matt Haughey
  • Then he disappears in the garage or goes on a training ride. He’s been racing for 3 years and moved up to a cat 2. – Zanne Blair
  • It’s an exciting time of the year full of possibilities. Imaginations are fired. Wonderful new bikes are born. – Dwight Jurling
  • People aren’t like bikes; people get jealous. – Mark V

The theme pulsed a nerve with all of the authors, inspiring them to write emotional pieces about the bike and love. I paused while editing to consider my relationships and why I ride so much. Also remembered to NOT give a lover bike parts for both of you to share!

Subscription revenues directly support the writing, editing, and production of Bike Hugger Magazine. It’s ad free and published monthly on iTunes for $1.99 per month or $3.99 an issue. Droid users you can find us on Google Play.

Free Terns and Lumias at SXSW

Terns Like THis

Ride around with us taking photos with Lumias on Terns, like this

Today Nokia announced their new Lumia Icon and that’s one of the phones we’re loaning out with a Tern during SXSW Interactive this year. Yep, we’ve got a fleet of bikes and demo phones for you to ride and try in Austin. To sign up, visit our Free Tern and Lumia page and fill in the Google Doc. That’s it.

If you make the list, Nokia will contact you, and we hope you bring the Tern and Lumia with you to the Mobile Social and ride with us. It’s on Sunday March 9th and during the ride, we’ll pull focus to mobile photography with guests Dan Rubin, Jeremy Dunn, and our own David Schloss.

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