Rode with Rafiki


Rafiki rides a bike

Rode with Rafiki today from Team Rwanda and the movie Rising From Ashes and can confirm my concern about choosing the right tire or brakes is really insignificant compared to the challenges he faced to race. As road reason is about to start in the Pacific Northwest, the movie about redemption and recovery with the bike was a perfect perspective setter. This post includes a still from our ride and I’m working on the rest of the story for the weekend. Rafiki rode Mark’s bike, hung out at Elliott Bay Bicycles, and chatted for a long time with Bill from Davidson Bicycles. I showed him where my bike was made and he greeted the welders. We met at the shop cause I was there, getting ready for gravel roads this spring.

I know I’ll have a lot to think out in the forest after meeting Rafiki and seeing that movie. He said he liked my bike that’s setup now with the new gravel tires.

I also learned from him that the freedom of the bike gives purpose to pain.


Setup for Gravel

That lesson came from a genocide survivor who track stands when riding in the city.

Solar Dub Rustlers at SXSW

The SYCONS are Solar Dub Rustlers and Bike Hugger’s DJs during SXSW 14 in the Create tent, March 7-9. They’ll send our Mobile Social with Tern and Noika off with a bright, sunny mix. Then greet us with a chill vibe when we return.

Girl on a Bicycle

Who Hasn’t Fallen in Love with a Girl on a Bicycle?

He becomes engaged to Greta (Nora Tschirner), his longtime German girlfriend, an attractive flight attendant with a sharp sense of humor. But shortly thereafter, he is smitten by a lovely Frenchwoman, Cécile (Louise Monot), who keeps appearing beside his bus at traffic lights, riding her bicycle.

From a NYT review of a film we want to see.

Make Bikes: An LED Bike Handlebar Pack

From Adafruit, an LED Bike Handlebar Pack

It’s an LED strip with clear handlebar tape, a battery pack, and cool.

SXSW 14 Schedule

There’s so much going on at SXSW this year, we’ve collected what we’re doing into one post. We’re riding around Austin, talking, and hanging out in the Create tent with the Makers, Hackers and DIYers.

The theme for 14 is Mobile Bike Photography.

By Day

  • Thursday, March 6th – Arrive in Austin and build a fleet of bikes!
  • Friday March 7th – Ride in the morning, hang out in the Create tent, then more rides to food trucks that night after the 2014 Unofficial SXSWi Mobile Meetup
  • Saturday March 8th – We’re in our space with Nokia and then a series of talks starting at 11:00 AM. Rides to Southby parties
  • Sunday, March 9th – Ride in the morning, in our space with Nokia, and then the Mobile Social at 12:30 with a Rapha Reception.


MoSo at the Capital

We have fun riding around Austin

We’ll ride daily after we arrive in Austin. Follow us on Twitter for announcements about meet spots, routes, and times. Expect morning rides out of the city and evening rides to food trucks and bars.

On Sunday, March 9th at 12:30 PM meet for the annual Mobile Social SXSW. We’ll ride from the space where the bike and tech meet in the Create tent to scenic locations around Austin. Then back for a Rapha reception with beer, apps, and a talk from Jeremy Dunn about the photos taken during the ride.

The ride is free and open to the public. The pace is social and all cyclists are welcome, any bike will work, there are no hills, and just fun. Here’s the route and more details.

Meet on the lawn outside the Create Tent in The Long Center at 12:30. You’ll find us where the SYCONS DJs of the Sun are mixing music.

Lots of TErns

We got a fleet of free bikes for you to ride with us


Tic Rockig it

This year we’re talking about bikes and tech

On Saturday, March 8th starting at 11:00 AM, Byron will lead a set of talks about wearables, bike tech, and mobile photography. Joining him in The Industry Attic at West Pincer Terrace stage are Myriam Joire and Dan Rubin, Jason Harris, and David Schloss.

See all the Create events on SXSW’s schedule.

Nokia + Bike Hugger Space

In the Nokia + Bike Hugger space in the Create tent find giveaways and the latest Lumia devices that make amazing photos & videos on and off the bike. Lumia lets you see more at SXSW and our space is where participants in the free bike and a phone promotion will pick up their Tern and Nokia.

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