SRAM has got the Force

Considering I’m going to watch ads on the Tour de France thousands of times, over the next 3 weeks, the first run is always important to figure out what I don’t mind, totally dig, and despise. Like say, those Flomax ads or, from way back, the extreme mountain biking ad which featured someone running into a tree …

Today, the SRAM Force ads rock and I’m seeing their gruppo show up in the peloton. At the Tour, they’re blogging away.

Update

Discovering Green at the Tour de France

As part of their Planet Green initiative, Discovery is racing green at the Tour de France and doing so by planting trees to offset their carbon. As good as that sounds (do they carve their names in the trees for evermore?), I’d hope for something more like a biodiesel caravan or putting the Michelin Man in their Zero-Pollution Car or how ‘bout a domestique bike trailer guy who’d follow them around? Ya know, put a little electric motor on that bike, a silly outfit, and he’s green tech support on a sport-utility bike.

green_support.jpg

Wheels for Your Wall

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p>A couple of years ago at ICFF, I met the guys from Flavor Paper. In the middle of a Javits center bursting with enough brilliant design to keep a junky like me enthralled for weeks, Flavor Paper’s booth stood out–as did the slightly disheveled guys with an unmistakable passion for wallpaper.

The New Orleans-based maker of boutique wallpaper had a thrillingly over the top booth swathed in a crazy quilt of their eye-popping patterns. Periodically I check their site to find a wild new pattern for my notional dream house and so stumbled across the following titled “Flower Pedal.”

Designed by Dan Funderburgh and perfect for your home bicycle workshop.

MPG - Infinity

<a/>I’ve seen a couple of these shirts around lately and I love the message. There have been a couple articles that try to quantify the actual mileage of a cyclist - most put it around 800-1000 miles per gallon equivalent. Not infinity, but still pretty darn good!

a Masi Clone Project

Enjoy the Speedplay gallery that “chronicles the start-to-finish construction process of my modern replica of the 1961 Masi Special.”

masi_project.jpg

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