Sundance Schwinn and Snow Sports


Scwhinn at Sundance

Just as the traffic in Park City ground to a halt during Sundance and I thought, where are the bikes?, saw Scwhinn signs. After snow biking and returning to Seattle, I contacted their PR about that they were doing at a film festival, and this is what they said

The idea was to bring bikes into an atmosphere and event where they typically aren’t seen, so that Schwinn could encourage bike riding, show of new product models for 2014 and get the actors/filmmakers/fans at Sundance excited about the rejuvenated Schwinn brand while also doing something good for a charitable cause we care deeply about. It was such a great experience!

Right on and what I’d like to see is a Snow Bike Mobile Social there one year, like Bikedance, only fatter.

US Freeskiiing

US Freeskiing at I Ride Park City

We were in Park City to cover snow sports and snow bike. Also walk main street during Sundance where all we got was waitlisted. See the biking photos on G+, freeskiiing, and the halfpipe through Glass.

12th Man Rides a Bike

12th man creme

12th man creme

Occasionally when we were riding in Maui during the holidays, we’d hear a “Go Hawks!” Curious I thought, how do they know Hugga is from Seattle? Then, oh wait, our kits resemble the Seahawks jersey colors! That’s an unintended, 12th-man football affinity from die-hard cyclists, but we’re going with it!

Sure, football isn’t our thing, but pride in a hometown is. Next week, I’m in NYC to celebrate with all the other Hawks fans at Superbowl parties in Times Square. For a thoughtful take on Seattle and the billionaires that live here, see Timothy Egan’s editorial, “Billionaires and Boasts”

My city is famous for its retail exports: coffee and Costco, Microsoft and Macklemore, Boeing’s jetliners and Jeff Bezos’s business model.

And now Richard Sherman’s rant. Back from Park City, I rode past our stadia, near the one where the 12th man roars, up an urban climb to the top of Queen Anne. Then descended past the Foundation where Bill G is changing the world and back with Starbucks logos in my line of sight most of the time. As complex as our city is, where the politics are passive aggressive and a giant boring machine is stuck below Pioneer Square, there’s one thing we can agree on, “Go Hawks!”

Our kit resembles a Seahawks jersey!

Green, gray, blue

And Sherman is that good, like the rest of the team.

Like that kit design? the Team Version was made for us by Nalini Custom Apparel.

Latte photo: Angela Wissmar

What We’re Riding With: Nokia Lumia 1020

‘member when David wrote about the death of the DSLR? See this video from Nokia…that’s one of the cameras we’re traveling with and it makes calls too.

Issue 08: New Year New Rides

Issue 08 cover

Issue 08 Cover

Issue 08 just dropped. It’s about a new year new rides and includes articles from Matt Hill, Mark V, and Patrick Brady. Patrick helped me compose the editor’s letter that includes this passage

A New Year’s Resolution is spring cleaning for the mind, and if you do it right, for the body. It’s a chance to take stock and issue an epic course correction. Too much fast food? New diet. Too much cheap beer? Microbrew. Too many short rides in the same old places? New bike, new places, new experiences.

If you’re not already subscribed, subscription revenues directly support the writing, editing, and production of Bike Hugger Magazine. It’s ad free and published monthly on iTunes for $1.99 per month or $3.99 an issue. Droid users you can find us on Google Play.

See this post from yesterday for the types of rides we’re doing in 14 and the fun we had on the snow with fat bikes. Also this edit

Snow Bike Sunbreak

Snow Biking Park City

A pause before the decent off Lost Prospector Trail

A New Year’s Resolution is spring cleaning for the mind, and if you do it right, for the body. It’s a chance to take stock and issue an epic course correction. Too much fast food? New diet. Too much cheap beer? Microbrew. Too many short rides in the same old places? New bike, new places, new experiences. Those are the bullet points, but the reality, the stuff that gives us the stories we tell, is always much richer. The world goes ever more Technicolor, burns noticeably brighter when body clapping ground seems imminent. There’s a reason the bike industry is in love with fat bikes. They make cycling six-year-old fresh. On snow, everything you know about bike handling becomes a kind of negotiation, like trying to reason with an avalanche. In that, there’s a rush.

At heart, we’re all still kids; that’s when the world was new as a hot meal, as limitless as space, as fun as Disneyland and as possible as a key in a tumbler. While most of the world has grown up—or old, depending on your view—if you’re reading this, there’s a fair chance you ride bikes because it’s a chance to cling to the one thing in your life that has always made sense. And if bikes were ever fun, then bikes on snow are bound to be fun because if a bike is fun and snow is fun then bike times snow equals … well they don’t have words for that. You just gotta try it. Which is how most great things in the world work. Coca-Cola, Led Zeppelin, sex—you couldn’t appreciate how great any of those things were until you tried them. And why would you go back to a life without them?

Even if you don’t have snow, or a budget for a new bike, now is the time to consider new rides, and new reads, such as this one.

Descending that flow trail, was like sledding on a bike: lock up the tires, unweight the front, and steer with body english until the ground levels off and you start pedaling again. On the other side of the ridge, Sundance was happening, and my guide with the Hollywood-like name, Weston Deutschlander said,

The #fatbike was serious #funhogging with @bikehugger and I tested the #downhill capabilities and we found their limit.

Funhogging for sure, at the limits of traction.

New Year New Rides

Descending like a sled on a snow bike was my new year new ride and that’s the theme of Issue 08 of our magazine that drops this week. Subscribe now on iTunes and read more about our biking adventures in 2014, including short stories from Patrick Brady.

Lost Prospector Trail

Lost Prospector Trail

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