Our Bike Hugger shirts sold out again and more are on the way. We’ve got 2xls and restocked mediums and will have the rest restocked this week. We sold the shirts all over the country and abroad and during my travels, I hope to see someone wearing one soon.
So, here at the Hugger, we love good design, and generally agree that form follows function.
So I was a little surprised when my first reaction to this admittedly innovative helmet design, which won a reddot design award, was, They expect me to put my head in that? and my second was, Honeycomb’s big … big, big, big…
I think it’s an awesome idea to incorporate lights in a helmet: The higher they are, the sooner they’ll be seen. I’ve ridden with riders who clip small flashing LEDs at the back of their helmet, and it definitely helps.
But as for the new aesthetic in bike helmets … moving away from the typical aerodynamic and aggressive shapes toward a more friendly approach suitable for urban riders, which this helmet, the Cascuz, promises? I’m (literally) not buying.
What do you think? Like the Cascuz? Is the current crop of helmets too aggressive looking?
Seen at Bicycle Design.
At least once a year, I’ll have a bad ride. Yesterday, I didn’t feel good (iTunes) when I got up. Riding over to meet the team, I felt even worse. Turning squares, legs heavy, and heart rate high, I decided I’d just sit in for a while with the team, ride to Seward Park, then back home: when in doubt, leave it out.
Climbing up to the I-90 tunnel, I slipped twice on ice and nearly went down. It was way colder than it seemed out there, and my toes were numb in about 1/2 an hour. I waited and waited, cold really cold, the team never showed, and I crawled home.
I should’ve listened to my body and not even rode. When a bad ride happens, how do you get through it?
Whether we admit it or not, gear is as much about design and fashion as it is function–we need the objects around us to look good for the same reason we need the food we eat to taste good. So I always think it’s refreshing when a gear manufacturer openly embraces the fashion side of their business–and what better way than to team with a fashion designer? That’s just what Mercian has done, joining with designer Paul Smith to roll out a line of track and touring bikes with Smith-design color schemes.
In turn, Smith uses a coat of paint to highlight those little details that distinguish artisanship.
Hat Tip: The Goat.