The Goat tipped us to a $2K hydraulic shifting system that’s made by 5rot. The shifters are “nearly frictionless, light, and accurate and cost 2k!” And must be marketing to the dude that doesn’t want his bike to look like anyone elses and cost lots more. Snark aside, I’ll give 5rot props for the industrial form and function of the design – anyone remember Shimano’s multiple attempts at air shifting? Or Mavic’s ill-fated electro shifter?
Hydraulic shifting reminded me of Bettie (shifting under big loads, makes one think of hydraulics, electronics, or a damn belt drive).