Nearly 20 years into this industry – one that we mostly just made up as we went along – it’s time to ask, what exactly is our craft? What do we do and how well do we do it? Byron will ask questions about a professional ethos, values, and ongoing growth from the early days to now and the future. He’ll also share inspiration, throw out some challenges, and engage in a conversation about our careers on the Web.
Yesterday I continued that conversation about “what we do” at Mix 11, a Microsoft Conference. For the MS audience, I broadened the topics to include HTML5, the mobile web, and design. While a big talk, the relevance to this blog and the outdoor industry is seen in Slide 26: Electra Bikes.