The voice said to me Mark, explain what Bike Hugger at SxSW is like.
Well, I’ll tell ya’. We swoop into town in a cloud of dust and tortilla chip crumbs, spreading good will and nacho stains like cycling fairies… in the magical sense, not the alternative lifestyles sense…not that there’s anything wrong with that. First we check into our swanky digs, and then we spread out to find our cycling brethren and their rides…the cool and carbon…the chill and custom…the wild and Frankenbikin’. We will immerse ourselves in Austin’s bicycle atmosphere…and then we inhale. Next we gather unto us all the fellow cycle-friendly travelers, music and film festivalers, the creative professionalers. We will use all available means to announce our presence such as smoke signals, cans-on-string, bird calls, and possibly even emails and twitter (but absolutely no drum circles).