In the 3 years that we’ve attended Interbike, the industry has started not only understanding and embracing blogging and Social Media, but also now launching their own communities. Interbike saw
Ok, cool, but do we need yet another bike community and more fragmentation of an already niche audience? At Textura Design (the parent of Bike Hugger) we advise businesses to not start their own social networks or communities, but instead to join one and take part in the conversation about their brand and products. I talked about that with my fellow panelists during the Social Media session at Interbike.
iTMP got a few square feet in the Polar booth this year. I’m not even an iPhone user, but this was a app I wanted. Rather than schlepp your laptop to stage races or training camps, you can upload directly to your iPhone and sync your workouts. I didn’t seen any mention of GPS, but it can’t be far behind.
We rode the Strip from the Sands to Mandalay Bay … Dahons, Novara, Xtracycles, Big Dummies, Mundos, A2B electric, a Bike Blender, and more. Trouble free, fun, and massive. The next day, I qualified it as following the Bike Hugger prescription to “do epic shit.”