Velocouture from Sally Scott

Sally Scott, a Japanese fashion brand, features a girl and her bicycle for their 08-09 Autumn & Winter Collection.


Yet Another Bike Community

In the 3 years that we’ve attended Interbike, the industry has started not only understanding and embracing blogging and Social Media, but also now launching their own communities. Interbike saw

Ok, cool, but do we need yet another bike community and more fragmentation of an already niche audience? At Textura Design (the parent of Bike Hugger) we advise businesses to not start their own social networks or communities, but instead to join one and take part in the conversation about their brand and products. I talked about that with my fellow panelists during the Social Media session at Interbike.

Do Epic Shit Shirt

Spend monies for Do Epic Shit shirts here.

Uploaded by Hugger Industries | more from the Bike Hugger Photostream.

Off the beaten path at Interbike - Part 2

iPhone Polar

iTMP got a few square feet in the Polar booth this year. I’m not even an iPhone user, but this was a app I wanted. Rather than schlepp your laptop to stage races or training camps, you can upload directly to your iPhone and sync your workouts. I didn’t seen any mention of GPS, but it can’t be far behind.

Rode the Strip

We rode the Strip from the Sands to Mandalay Bay … Dahons, Novara, Xtracycles, Big Dummies, Mundos, A2B electric, a Bike Blender, and more. Trouble free, fun, and massive. The next day, I qualified it as following the Bike Hugger prescription to “do epic shit.”

Uploaded by LightenUpBikes | more from the Bike Hugger Photostream.

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