I recently snuck into Bianchi USA’s headquarters and talked to company president Rod Jewett about their new 2009 line-up and trends in the industry. One standout in the new line-up is a limited edition, lugged steel bike to be known as the Dolomite (though this pre-production example was labelled “Stelvio”). The pre-production example that I saw had chromed lugs and 1950s/60s style logos. Strangely, the bike had a carbon fork, but Jewett hinted that they might be able to offer US buyers a chromed steel fork. Of course, the bike is painted in Bianchi’s glorious sea-foam green hue, better known as celeste.
If any big bike company could mount a full-on retro attack, it would be the company with 124 years of tradition.